Changing the Culture of an Organization
Written by: Dr. Russ K. Decker

Bell and Harari wrote a wonderful article providing six rules of engagement to change organizational culture. It is called The New (beep, beep) rules of HRD: Be a Road Runner, not a Wile E. Coyote. Through a fun story, this article describes organizations either stagnant or cutting-edge and provides steps to change organizational culture.

Do you remember the Coyote? In this story, Wile E. Coyote is considered to rely on others for instruction, never learn from mistakes, look back, and always be grim. Contrastly, the Road Runner is keen, perceptive, proactive, clever, and sharp.

Below are 5 rules or approaches for successful teams and organizations:

Rule #1 – Everyone is a full player
For culture to change, it is paramount to have buy-in and acceptance from every aspect of the organization (top/down). There are many consultants who provide services to support company direction, energize and brainstorm ideas, create enthusiasm, and set goals which provide new shifts and direction for the organization. Everyone being a “full player” gives power to the mass and engages in boundary-less practices. This approach provides flexibility and adaptability for the future of the organization.

Rule #2 – All boundaries are permeable
Getting out-of-the-box mentality is critical for this rule. Human behavior is to have rituals and routines. The Coyote looks back to see what the past served as the Road Runner makes new rituals and boundaries based on external organizational needs. What used-to-be mentality is not acceptable (in many cases) and for organizations to prosper, they need to break free from their own hindrances.

Rule #3 – Mastery in the magic
Magic is a word used to take something from one level of expertise and move it to a place that was never imagined. It is the highest order of organizational collectivism with everyone exceeding personal goals and expectations. Being in this mentality charges emotional growth, pride, and boldness to make cutting-edge decisions.
In this mentality, mastery is in the details which encourages and accelerates learning, training, and maximizing efficiency.

Rule #4 – All enterprise is virtual
In the new technological world with internet access, an insurmountable amount of information is at your fingertips at all times of the day. In this new age era, organizations are easily able to find competitive prices, use multiple vendors, and be more creative and resourceful in getting tasks accomplished. It is important to remain current with technology if you are to be competitive and cutting-edge.

Rule #5 – Breakthrough is the road to prosperity
To stay cutting-edge is to remain focused on the future and consistently in the field of innovators who are creating opportunities and forward movement. This ever changing road provides paths which creates new advances for the organization.

Rule #6 – The last word is laughter
For an organization to prosper there must be enjoyment, laughter, enthusiasm, and fun in the workplace. Workers who live with joy remain fresh and energized. The article states that “laughter is the prescription for disease.”

These rules are stepping stones for successful business to occur. It is essential for organizations to understand these concepts and incorporate the rules into the next stage of best practice ideals. This is a wonderful and exciting way to change culture in an organization.